BE THE BEST OF YOURSELF
BE THE BEST LEADER
BE THE BEST BUSINESS
WANT TO BE THE BEST?
This simple yet true story is a journey from the back streets of Glasgow of a man who under the leadership and care of perhaps the greatest soccer manager of all time, himself went on to greatness in a team who only a few years before, were happy to be 'second'.
How can being a great leader impact your business? How can you become a great leader?
You don't have to like soccer or Aberdeen FC, or Sir Alex Ferguson. What you do need to know is how YOU can make a difference to all those around you, at HOME or at WORK.
In Business of Winning, John McMaster tells his story from tragedy as a young child through to becoming an integral part of possibly the greatest club side in Europe, if not the world, in the mid-eighties. With his co-author he examines the methods Sir Alex used, weaving the story through anecdotes from the team's journey from good losers to great winners.
But more than that, John builds on the leadership lessons drawn from working with Sir Alex - lessons that have been used to improve leadership and individual performance across some of the biggest businesses in the country. The stories serve as lessons in leadership applicable to any business, sport or self-development, all wrapped up in a unique insight into the working ways of Sir Alex Ferguson.
John is Leadership Ambassador for a global Leadership Operational Excellence company and is co-author of McMaster and Commander along with David Christie FCMI, Neil Martin and Robin McAuslan.
BE THE BEST LEADER
BE THE BEST BUSINESS
WANT TO BE THE BEST?
This simple yet true story is a journey from the back streets of Glasgow of a man who under the leadership and care of perhaps the greatest soccer manager of all time, himself went on to greatness in a team who only a few years before, were happy to be 'second'.
How can being a great leader impact your business? How can you become a great leader?
You don't have to like soccer or Aberdeen FC, or Sir Alex Ferguson. What you do need to know is how YOU can make a difference to all those around you, at HOME or at WORK.
In Business of Winning, John McMaster tells his story from tragedy as a young child through to becoming an integral part of possibly the greatest club side in Europe, if not the world, in the mid-eighties. With his co-author he examines the methods Sir Alex used, weaving the story through anecdotes from the team's journey from good losers to great winners.
But more than that, John builds on the leadership lessons drawn from working with Sir Alex - lessons that have been used to improve leadership and individual performance across some of the biggest businesses in the country. The stories serve as lessons in leadership applicable to any business, sport or self-development, all wrapped up in a unique insight into the working ways of Sir Alex Ferguson.
John is Leadership Ambassador for a global Leadership Operational Excellence company and is co-author of McMaster and Commander along with David Christie FCMI, Neil Martin and Robin McAuslan.
